We offer a relaxed, pressure free shopping experience. Top-notch service without the pretention.
Our Story
Blueground Jewelry was founded in 2000 by owner and designer Mark Nimeh with a clear vision: to reimagine engagement and bridal jewelry through a modern, fresh design lens. From the beginning, Mark set out to create a boutique experience where craftsmanship, innovation, and personal connection come together.
With a deep understanding of diamonds and fine gemstones, Mark brings a thoughtful, contemporary approach to every custom piece, balancing timeless elegance with clean, modern design. Blueground Jewelry has become known for its collaborative process, guiding clients to create engagement rings and fine jewelry that feel both meaningful and uniquely their own.
More than two decades later, Blueground remains dedicated to exceptional quality, honest expertise, and a personalized experience, where every design begins with a story and ends with a piece meant to last a lifetime.
For years people have asked "What does Blueground mean?" The answer is this: Blueground is a name that I stumbled upon almost two decades ago while thumbing through a Gemological Institute of America training manual on diamond grading. The word "Blueground" is technically two words, "blue ground" (click on that for a quick definition). The original logo, which is still proudly illuminated in neon above our retail location, looks like this:
Notice there aren't any diamonds. As I look back on those early days, I think I was bashful, almost fearful of being too literal by displaying diamonds throughout the logo. I was more enamored with the sound of the name than its meaning. Fast forward to 2015 and the revamped logo (see the top of this screen and the shortened "Bg" version beneath it) and you can see the diamond prominently displayed. This time, backed by experience, the logo signifies the true definition of the name and reflects the pride Blueground has in the significance of that heritage. It is a great honor to know that so many of you have entrusted us with facilitating the selection and creation of your most sentimentally valued treasures, big or small. It is an honor we will never take lightly.
-Mark Nimeh
Owner/President
