We'll keep this simple. Our custom design is a passion. An appointment with Mark Nimeh, owner and main designer, will prove this within the first minute or two of conversation. The goal is to become inspired and feel a connection to the piece being discussed and eventually created. Rather than churning out pieces with a rigid aesthetic, Blueground prides itself on an uncanny ability to take a concept and bring it to life in various forms. In short, we don't make the same stuff over and over again. That would be boring. As a testament to this philosophy, we redesign our "signature solitaire" engagement ring approximately every two years. We don't sit still. An appointment with Mark will prove this. :) Contact us today to start an adventure.